Projected Media Exposure for Expo Marketing

Arizona Choices Exposition will be heavily publicized. Every Southern Arizonan will be aware of this event by the time November 11th, 2005 arrives. An extensive media campaign will saturate the marketplace, consisting of television, radio, print publications and outdoor billboards. In addition, there will be a full PR blitz of feature articles, interviews and stories, in print and on the air. National and regional magazines on health and alternative medicine will also be utilized to advertise the Conference.

• The Television Campaign - October 23 through November 13, 2005. Over 600 commercials will air on TV. Estimated reach and frequency: 95% of adults 25-54 will be reached an average of 6 times.
  
• The Radio Campaign - October 30 through November 13, 2005. Over 280 spots will air on radio. Estimated reach and frequency: 60% of adults 25-54 will be reached an average of 6.5 times.
  
• The Print Campaign - Consistent exposure on the front page of sections in The Tucson Newspapers; and Inside Tucson Business, Tucson Weekly, Fitness Plus and Southern Arizona newspapers (such as Sierra Vista Herald, Green Valley News, Bisbee Daily Review and others), 2 weeks prior to the event.
  
• The Outdoor Campaign - Over 16 billboard locations will provide additional exposure throughout the Tucson market, reaching over 50% of Tucsonans approximately 5 weeks prior to the Exposition.
  
• Overall Cumulative Effect - Literally 95% of Southern Arizona will have been reached with news of Arizona Choices Exposition an average of 18 times!!!

  Source: Arbitron, 2/04; Nielson, 2/04; DEC Count