Projected Demographic Profiles for Expo Attendees

• Median Age: 43
  
• 61% are Females.
  
• 68 % are married.
  
• The Average Household Income is $ 72,000.
  
• 77% Own Their Own Homes.
  
• 65% are College Educated.
  
• 42% are College Graduates.
  
• 58 % Shop Organic / Natural Foods / Supplement Stores / Health Markets.
  
• 91 % Purchase Vitamins, Minerals, or Herbal Supplements.
  
• 84 % Exercise 1 or more times a week.

  Source: Scarborough

100 % are in the process of making Self-Care and Health Improvements in their lives, and the lives of their families.